Western Australia's Booming Economy Fuels Growth in Our Perth Client Base
Traditionally, interstate and overseas clients have made up the bulk of our customer base. However, on the back on a booming local economy, analysis has shown that for the first nine months of this year, there has been a large spike in Perth based clients for the first time in over a decade.
As shown below, in 2005 27.5% of our customers were based in Perth, whereas for the first nine months of 2006, 38.5% of our customers were based in Perth.
To facilitate even more growth, in the coming weeks we shall be launching a localised ad campaign, combined with a "Perth Only" website where Perth clients can view our stock diamonds as well as jewellery designs.